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      <title>How we chose the Arc: a logo that lands on one pixel</title>
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      <dc:creator>Erick Ingleby</dc:creator>
      <description>One draft that looked like a service bell, a final round of three, and the square pixel that became the dot of the i.</description>
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      <title>Why Ingleby is two studios and not one</title>
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      <dc:creator>Erick Ingleby</dc:creator>
      <description>Software and games ask different things of the people who make them. We kept them apart on purpose, and held them to one standard.</description>
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